Free SEO guide for Singapore SMEs
How to get more clients from Google and ChatGPT
Our free, step-by-step SEO guide for Singapore small businesses. Every step to rank higher on Google and ChatGPT, laid out for you to follow, with real examples from our clients and our own site.
Six chapters, about 33 minutes in all. Updated .
The method in six steps
Do them in order. Nothing is held back for later or behind a form.
Check
Which stage is failing: found, shown, clicked or contacted?
You get: a dated baseline.
Find
Which searches can you realistically win?
You get: a short list that passes three gates.
Choose
Improve a page, create one, merge or skip?
You get: one owner page per search.
Build
What must the page say and prove?
You get: a page brief and a claim check.
Publish
Can Google reach it, and does your site link to it?
You get: a passed publication checklist.
Improve
Did it work, and which stage failed if not?
You get: a change log and a next step.
Which chapter should you start with?
Ask yourself which of these six sounds most like you, and start with the chapter under it. If none fit, run the free website check first, then start at chapter 1.
- “I have never looked at my Google numbers.”Chapter 1 · 6 minSee where you standFind which stage is failing before you change anything, and record a dated baseline.
- “I know my numbers, but not which search to go after.”Chapter 2 · 6 minFind the searches you can winPick searches that a buyer types, that you can serve, and where page one has room for you.
- “I have a search in mind, but not which page should rank for it.”Chapter 3 · 5 minChoose the right pageDecide whether each search needs a better page, a new page, a merge, or nothing.
- “I know which page, but not what to put on it.”Chapter 4 · 6 minBuild the pageWrite a brief, check every claim, then write a page that answers, proves and asks.
- “My page is live, but I am not sure Google has it.”Chapter 5 · 5 minPublish and connect itMake sure Google can reach the page, link it into your site, and record the change.
- “I have made changes and want to know if they worked.”Chapter 6 · 5 minMeasure and improveTrack Google, AI answers and enquiries separately, and fix the stage that failed.
What it looked like for real clients
Two clients, each with the parts that did not work.
Lullaflex
A Singapore mattress brand with no website in May 2026. ChatGPT listed it under “Best for Singapore” on 26 July. One AI Overview citation turned out to be personalised, and we say so.
B&P Forum
A test copy of the site took about 78% of its Google impressions in August 2026. We removed it and rewrote 83 titles. In September it averaged 1st for its own name, up from 16th.
Do it yourself, or let rankr do it?
The first decision takes an afternoon. Keeping it going is monthly work. Here is what each path asks of you.
| What it takes | Do it yourself | rankr does it |
|---|---|---|
| Your time each month | Your time each monthHours of research, writing and checking | One monthly call, and approving each page |
| Choosing the searches | Choosing the searchesYou learn Search Console and keyword research | Picked for you from your own Search Console |
| Writing and fixing pages | Writing and fixing pagesYou write, edit and publish them | We write them; nothing goes live without your approval |
| Checking every fact | Checking every factUp to you | A founder checks every page |
| Tracking Google and ChatGPT | Tracking Google and ChatGPTManual checks you have to remember | A monthly report on exactly what was done |
Abhishek and Abel, the founders
Not sure which fits? Have a founder review your plan.
Send us your site and the decision you reached in this guide. We reply in writing within one working day.
What you get back
- A check of the search and page you picked
- Anything the evidence does not support, pointed out
- A straight answer: carry on yourself, or which plan fits