Case study · MHOME
5x the Google clicks from Singapore in four weeks.
MHOME makes customised sofas and dining sets at its showroom in Mega@Woodlands. In four weeks we rewrote its 336 product pages and 29 collections, added 8 new collections and published 5 buying guides with tools buyers can use. Clicks from Singapore went from 15 a week to 83.
- Google clicks a week from Singapore, 5 to 11 Oct against 2 to 8 Nov 2026
- 15 → 83
- times Google showed MHOME to Singapore searchers in a week: 681 to 7,327
- 10x
- clicks a week to its collection pages, where buyers compare, same weeks
- 3 → 39
- Google position for “hdb lift dimensions”, 2 to 8 Nov, from not shown
- 2.8
Quoted in Google’s AI answer, two weeks after we published it.
On 28 October we published MHOME’s guide to HDB lift sizes, with a checker that tells a buyer which of its sofas will fit their lift. On 10 November, Google’s AI Overview for “how to know if my sofa will fit the HDB lift” quoted the guide and listed it as a source, beside Castlery and Megafurniture. Further down the page, it was the second result, above Castlery.
Google Singapore, 10 Nov 2026: the AI Overview quotes MHOME’s guide and lists it as a source. The red boxes are drawn on the capture.
The same search, further down: MHOME’s guide is the second result, above Castlery.
5x the clicks from Singapore in four weeks.
In the week before we started, 5 to 11 October, Google sent MHOME 15 clicks from people in Singapore. In the week of 2 to 8 November it sent 83, and showed the site to Singapore searchers 7,327 times, up from 681. MHOME now shows up for 1,205 different searches, up from 261, and 78 of them are in Google’s top three, up from 13.
Search Console, people in Singapore, 5 to 11 Oct against 2 to 8 Nov 2026.
All countries, same weeks: 97 clicks against 20.
Search Console, daily clicks (blue) and impressions (purple), 5 Oct to 9 Nov 2026. The labels are ours.
Buyers now land on the pages that sell.
Collection pages are where a buyer compares tables and sofas before messaging the shop. In the week before we started they got 3 clicks from Google. In the week of 2 to 8 November they got 39. We rewrote all 29 existing collections, with titles in the words buyers search and an FAQ on each, and built 8 new ones, such as sintered stone, marble and 6-seater dining tables.
Search Console, collection pages, 5 to 11 Oct against 2 to 8 Nov 2026.
| Search | 5 to 11 Oct | 2 to 8 Nov |
|---|---|---|
| hdb lift dimensions | not shown | 2.8 |
| sofa cover | not shown | 4.3 |
| home furniture | 8.1 | 7.3 |
| woodlands furniture shop | 12.0 | 7.7 |
The receipt: Search Console, average position, 2 to 8 Nov 2026. All four are now on Google’s first page.
Products that show in Google with their price and photo.
Google was flagging 89 products as missing an image, because the theme printed a second, broken copy of every product’s data. We removed it, renamed 234 products with the words buyers search, rewrote every description and set the brand to MHOME on all 354 products. Clicks from Google results that show a product with its price and photo went from 6 a week to 48.
Search Console, search appearance “Product snippets”, 5 to 11 Oct against 2 to 8 Nov 2026.
A product name, before
mhomefurniture.com
Rigy Dining Table
After
mhomefurniture.com
Rigy Sintered Stone Dining Table
Buying guides with tools, not just text.
Five guides answer what a Singapore buyer asks before visiting a showroom: will the sofa fit the lift, what fits a 4-room flat, how long a sofa the living room takes, what a new BTO needs, and sintered stone or marble. Each one has something to use, and every price in it fills in live from the store.
A lift checker
Type in four measurements of your own lift, and it tells you which MHOME 3-seaters should fit and which won’t. This is the guide Google’s AI Overview quotes.
A floor plan you can tap
A 4-room HDB flat drawn to scale. Tap a room to see the MHOME pieces that fit it, with their sizes, whether they are in stock, and the price.
An animation of how to measure
The living room guide shows where to measure the sofa wall, then a table of which sofa length fits.
Products at the point of decision
Each guide shows MHOME pieces where the reader decides, with real sizes and live prices from the store.
Five guides, in the main menu
HDB lift size, HDB living room size, a 4-room floor plan, a BTO checklist, and sintered stone or marble.
What we did in four weeks
- 336product pages rewritten, with the key facts above Add to Cart
- 234products renamed with the words buyers search
- 29existing collections rewritten, each with buying help and an FAQ
- 8new collection pages, all in the main menu
- 5buying guides, with a lift checker, a floor plan you can tap and animations
- 13.5 → 4 MBhomepage weight. On a phone, the main photo loads in 5 seconds instead of 35.
- 1 → 14kinds of page with the WhatsApp button, where it showed only on product pages
- 1 → 3Google Maps categories, plus opening hours and a full description of the showroom
- 25collections with an “In short” answer at the top that Google and AI tools can quote
Homepage title in Google, before
mhomefurniture.com
Furniture Store
After
mhomefurniture.com
MHOME | Customised Sofas & Dining Sets | Woodlands