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Case study · B&P Forum

From 16th to 1st on Google for its own name.

B&P Forum, the Business & Philanthropy Forum, is a Singapore event on philanthropy with a plenary, a retreat and a library of speaker interviews. Below is our first month, from its own Search Console.

By Abhishek Vulla and Abel Lee, rankr · Updated

the real site's average position on Google, 19.0 to 8.9
Page 2 → 1
average position for “business and philanthropy forum”
16.4 → 1
clicks to the real site, August against September
+32%
click-through rate across the domain
0.8% → 2.3%
The bpforum.org homepage: the Business & Philanthropy Forum logo and menu above a speaker addressing the 2025 forum.

What was wrong when we started?

A test copy of the whole site, staging.bpforum.org, was in Google. In August 2026 it took 21,457 impressions, about 78% of everything Google showed for the forum, and almost nobody clicked it. We blocked it and had Google remove it. In September it had none.

Search Console, staging copy only: 21.5k impressions in August 2026 and 0 in September, boxed in red.

Search Console, staging.bpforum.org only, 1 to 29 Aug against 1 to 29 Sep 2026.

Where does it rank for its own name now?

Searches for “business and philanthropy forum” moved from an average position of 16.4 in August to 1 in September. “business and philanthropy forum singapore” went from not ranking to 1.

Search Console table of top searches, 1 to 29 September against 1 to 29 August 2026: business and philanthropy forum, 19 clicks against 8 and average position 1 against 16.4, boxed in red; bpforum, 10 clicks against 3 and position 1.4 against 2.1.

Search Console, 1 to 29 Aug against 1 to 29 Sep 2026, from the month-one report.

Why did more searchers click?

Click-through rate went from 0.8% to 2.3%. Most of that is the duplicate leaving the count, because its impressions almost never turned into clicks. The real site grew on its own as well: counted page by page, its clicks rose 32%, from 211 to 279, and its average position went from 19.0 to 8.9.

Search Console cards for bpforum.org, 1 to 29 September against 1 to 29 August 2026: clicks 262 against 215, impressions 11.4k against 27.3k, average CTR 2.3% against 0.8% (boxed in red), average position 9.1 against 18.3.

Search Console, all of bpforum.org, 1 to 29 Sep against 1 to 29 Aug 2026.

A new blog, on Google's first page within weeks.

The blog did not exist in August. We published 9 articles in September, each built on the forum's own speaker interviews. Within weeks, 6 of the 7 articles with data averaged a first-page position on Google.

Search Console pages report for the bpforum.org blog, 1 to 29 September 2026, with the position column boxed in red: 9.3, 8.2, 5.8, 27.4, 6.5, 8.4, 7.4, 4.8 and 6.5.

Search Console, blog pages, 1 to 29 Sep 2026, from the month-one report. An average position under 10 is Google’s first page.

The bpforum.org blog: B&P Forum Journal cards for Who Decides Where a Family's Philanthropy Goes?, What Does Strategic Philanthropy Look Like for Families?, How Do You Choose a Family Office Event in Asia? and Who Are the Women Leading Philanthropy in Asia?

The blog we built at bpforum.org/blog, captured 4 Oct 2026.

  • 6 of 7articles with data averaged a first-page position within weeks of going live
  • 1.9average position for “regional solutions for asia funders”, within two weeks of going live
  • 2,575times Google showed the blog in its first month, from zero in August

Positions and impressions: Search Console, 1 to 29 Sep 2026, pulled 4 Oct 2026.

What did we change in month one?

  • 1duplicate copy of the site blocked and removed from Google
  • 83English pages with new Google titles and descriptions. Before, 121 of 130 pages had no description.
  • 9articles on a new blog, each citing the forum’s own interviews

Homepage title in Google, before

bpforum.org

Home

After

bpforum.org

Philanthropy Forum Singapore | Wealth & Purpose | B&P Forum

What we do not claim. Clicks were already rising before we started, and an upcoming event drives searches for the forum’s name, so we do not credit all of the rise to our work. Total impressions fell from 27.3k to 11.4k because the duplicate left the index, which was the point.

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