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Free tools

Free tools for Google and AI search.

People now find businesses through two doors, Google results and AI answers, and about half of Google searches already show an AI Overview. These free tools tell you, in seconds, whether your site is built to be found and cited in both. No sign-up. We ran an earlier version of the checker over 74 Singapore business websites already ranking on page one and scored the 71 that responded: the median was 92 out of 100, and 38% did not pass the check for answering real questions. The full table is in the Singapore SEO benchmarks.

Not sure what to fix once a tool flags something? The free SEO guide walks through what to fix first, with our own numbers attached.

Which tool should you use first?

Start with the AI visibility checker to find the technical gaps that stop you being found at all, such as content that only loads with JavaScript, a missing schema, or a robots.txt that blocks Googlebot, OAI-SearchBot or PerplexityBot. Then use the SERP and AI citation simulator to tighten a specific page: how its snippet looks in Google, and how likely ChatGPT or an AI Overview is to quote it. If you would rather pay for one subscription, our comparison of SEO tools in Singapore lists what each one costs and covers. When you want the strategy behind the scores, the rankr blog has the Singapore playbooks.

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