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Reddit research for Singapore businesses.

We mine Reddit and forums for the exact questions and language your buyers use, so your content answers what they actually ask, in their words. It is also the format ChatGPT and Perplexity quote most.

Who is it for?

  • Every business on one of our plans. It runs with keyword research and shapes what each page says.
  • A business whose buyers ask each other before they choose, which is common in consumer categories.
  • A specialised business-to-business firm should ask us first: where buyers rarely discuss the decision in public, we say so before you pay for it.

What does Reddit research include?

  • The threads themselves, linked

    Every discussion we drew from, with the link, so you can read the original instead of taking our summary on trust. If a thread is three years old or from the wrong country, you can see that and say so.

  • The recurring questions, in the buyer's words

    We keep their wording. If people ask what something costs before they ask whether it is any good, the list says so in that order, because that order is the content plan.

  • One question mapped to one page

    Each question is pointed at a single URL, existing or new. Two of your own pages answering the same question is how you end up competing with yourself.

  • The questions we deliberately left out

    Threads that looked relevant and were not, and why. This is the part that tells you whether the research was done or generated.

How often

Month one
The threads for your market read, and the first questions mapped to pages alongside the keyword research.
Every month
New threads checked before next month's topics go to you for approval.
Google, searched from SingaporeRestaurant names blurred
Google results for best italian restaurant singapore, searched from Singapore on 30 October 2026. The first result is a Reddit thread on r/SingaporeEats, Best Italian Restaurant in Singapore?, with 104 answers, above the MICHELIN Guide and Tripadvisor.
Searched “best italian restaurant singapore”: the first result is a Reddit thread with 104 answers, above the MICHELIN Guide and Tripadvisor. A buyer asking other people ranks above every business that could answer them.

How do we turn Reddit threads into content?

  1. Find the threads

    We surface the Reddit and forum discussions where your buyers ask for help, complain, and compare options, the conversations keyword tools never show.

  2. Extract the real questions

    We pull the recurring questions and the exact wording people use, so your page sounds like the answer they were looking for.

  3. Turn them into content

    Each question becomes a page that answers it directly and completely, which is what Google ranks and what AI answers lift as a citation.

What have we written from a Reddit thread?

On 19 March 2026 a Singapore business owner posted on r/smeSingapore that their SEO company sent reports with numbers they could already see themselves, called its work an industry secret, and counted searches they had never chosen.

We took those complaints, in the owner's own words, and wrote a guide to what a monthly SEO report should show: the pages changed, as links, and the searches agreed at the start, so an owner can check the work for themselves.

Reddit, r/smeSingaporeNames blurred
A post on r/smeSingapore from 19 March 2026, asking whether anybody else had a really bad experience with an SEO company, whose name is blurred. The owner says a salesperson promised a top 3 Google position within 3 months, the reports were 2 or 3 numbers they could already see on their own account, proof of work was called an industry secret, and they kept being told to wait and wait.
The thread, posted 19 March 2026. The poster's username and the company they named are blurred.
rankrhq.com
A paragraph of rankr's article on SEO reports in Singapore: in a post on r/smeSingapore on 19 March 2026, a business owner wrote that a sales call had promised top 3 positions within 3 months, that the reports were 1 slide of numbers they could already see, and that proof of work was refused as an industry secret, quoting i just want to check if there was actually work done, but they keep telling me to wait and wait.
The same thread, quoted and linked in our article on SEO reports.

Which services does it work best with?

ChatGPT and Perplexity pull heavily from Reddit, so the questions there are a direct signal of what AI answers will ask next. It works best alongside keyword research and feeds SEO copywriting. See where you already show up with the free AI visibility checker.

Frequently asked questions

What does a Singapore business actually receive?
A linked list of the threads we read, the recurring questions in the wording buyers actually use, one owning page assigned per question, and the threads we ruled out with the reason. You see the working as well as the conclusion.
Which plans include it?
Every plan: Foundation, Growth and Growth + Social. It is part of the keyword research each plan starts with.
Why Reddit instead of a keyword tool?
Keyword tools show what people type into a search box. Reddit shows what they say when they are asking a person for help, which is longer, more specific and closer to how someone phrases a question to an AI assistant. The two work together.
What if my industry has almost no Singapore Reddit activity?
Then this is the wrong service for you and we will say so. It works where buyers discuss the decision in public, which is common in consumer categories and much thinner in specialised business-to-business ones. We check that before we sell it.
How is this different from keyword research?
Keyword research finds the searches you can realistically win. Reddit research finds the way those searches get phrased when a human explains the problem. One decides which pages to build, the other decides what has to be on them.

Last updated .

Tell us about your business

Send us your website on WhatsApp and we reply the same day. We research your site and your customers' searches, then walk you through what we found on a 30-minute call.

Our first client had no website in May 2026. ChatGPT recommended it on 26 July 2026.