Service

Reddit research for content that answers real questions.

We mine Reddit and forums for the exact questions and language your buyers use, so your content answers what they actually ask, in their words. It is also the format ChatGPT and Perplexity quote most.

How it works

How we turn threads into content.

01

Find the threads

We surface the Reddit and forum discussions where your buyers ask for help, complain, and compare options, the conversations keyword tools never show.

02

Extract the real questions

We pull the recurring questions and the exact wording people use, not the polished marketing version, so your page sounds like the answer they were looking for.

03

Turn them into content

Each question becomes a page that answers it directly and completely, which is what Google ranks and what AI answers lift as a citation.

What you get

What you actually receive.

The threads themselves, linked

Every discussion we drew from, with the link, so you can read the original instead of taking our summary on trust. If a thread is three years old or from the wrong country, you can see that and say so.

The recurring questions, in the buyer's words

Not paraphrased into marketing language. If people ask what something costs before they ask whether it is any good, the list says so in that order, because that order is the content plan.

One question mapped to one page

Each question is pointed at a single URL, existing or new. Two of your own pages answering the same question is how you end up competing with yourself.

The questions we deliberately left out

Threads that looked relevant and were not, and why. This is the part that tells you whether the research was done or generated.

Connected strategy

ChatGPT and Perplexity pull heavily from Reddit, so the questions there are a direct signal of what AI answers will ask next. It works best alongside keyword research and feeds content writing. See where you already show up with the free AI visibility checker.

Reddit research contrast. On the left the keyword latex mattress singapore, three words carrying no room, budget, climate or deadline. On the right the same buyer asking on r slash askSingapore about moving into a BTO with a west-facing room and aircon only after 11pm, and whether latex is worth it over foam, which exposes four constraints the keyword hid.

Frequently asked questions

What does a Singapore business actually receive?
A linked list of the threads we read, the recurring questions in the wording buyers actually use, one owning page assigned per question, and the threads we ruled out with the reason. You get the working, not just the conclusion.
Why Reddit instead of a keyword tool?
Keyword tools show what people type into a search box. Reddit shows what they say when they are asking a person for help, which is longer, more specific and closer to how someone phrases a question to an AI assistant. The two are complementary, not alternatives.
What if my industry has almost no Singapore Reddit activity?
Then this is the wrong service for you and we will say so. It works where buyers discuss the decision in public, which is common in consumer categories and much thinner in specialised business-to-business ones. We check before we sell it, not after.
How is this different from keyword research?
Keyword research finds the searches you can realistically win. Reddit research finds the way those searches get phrased when a human explains the problem. One decides which pages to build, the other decides what has to be on them.

Last updated .