For interior design firms
Does ChatGPT name your interior design firm?
We asked ChatGPT and Perplexity to recommend an interior designer in Singapore a hundred times. The three firms at the top of Google Maps for “interior design singapore” were not named once.
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What ChatGPT and Perplexity said
We asked both assistants five questions a customer in Singapore would ask, such as “Can you recommend a good interior designer in Singapore?”, ten times each: 100 answers, on 5 and 6 October 2026.
29 of 100
answers named the single most-named business.
0 of 3
businesses at the top of Google Maps for “interior design singapore” were named at least once.
3 of 79
websites ChatGPT linked to were on Google’s first page for “interior design singapore”.
Google results captured .
No firm owns this answer yet. The most-named firm appeared in fewer than a third of the answers, and the rest were spread across dozens of firms, the most open result of the eleven trades we tested. A firm with clear pages on its styles, budgets and past projects has room to become the name that keeps coming up.
Try it yourself: ask ChatGPT “Can you recommend a good interior designer in Singapore?” and see whether your business is in the answer. Ask it again and the answer may change.
ChatGPT through OpenAI’s API with its own web search, and Perplexity’s sonar, on 5 and 6 October 2026. Every question, answer and source.
- Client work
- Lullaflex, a Singapore mattress brand, came to us with no website. Within two months of us building it, ChatGPT was recommending it by name.
- Same tool
- The free checker here is the one we run on client work. Run it yourself.
- Singapore only
- We work one market, so the searches we target are the ones your customers type here.
The work, in the order we do it.
This is the sequence, and each step is only worth doing once the one above it is done.
Fix what stops the site being read
Titles, descriptions, canonical links, sitemap and crawler access. Unglamorous, and nothing else works until it is done. This is where we start on every site because it is where the free wins are.
Merge the pages competing with each other
Most sites have two or three pages chasing the same search, so they split the signal and none of them win. We find those and consolidate them into one page that can.
Build one page per search
A page for each thing customers actually type, answering that one question properly. On our own client work this is what moved the numbers.
Make the business machine-readable
Business type, location, services and opening hours marked up so Google can place you in local results and AI assistants have something concrete to quote.
Wire the pages to support each other
Internal links so a new page inherits some of the standing of the pages you already have, instead of starting from nothing.
Tell search engines the moment something changes
New and updated pages are submitted automatically rather than waiting to be discovered, so a fix counts in days instead of weeks.
Report against a checker you can run yourself
The same audit you were sent, re-run every month. Progress is a number you can verify yourself.
One thing to be clear about
Google rankings move on Google's timetable, not ours, and this is months of work before the numbers move. If you need customers this week, spend that budget on ads first and come back to us after.
Frequently asked questions
- We rank well on Google Maps. Is that enough?
- Not in this trade. None of the three firms at the top of Google Maps was named in any of the hundred answers. The assistants built their answers from other pages.
- Can you guarantee ChatGPT will recommend us?
- No. ChatGPT and Perplexity decide what they say, and in our study ChatGPT's first pick changed between asks for most questions. We guarantee the work instead: if the pages we agree for a month are not live by the end of that month, we refund that month's fee.
- How long before anything changes?
- Google usually takes months. AI answers can move sooner: ChatGPT was recommending our first client, Lullaflex, within two months of us building its website.
- How do we know the work is actually happening?
- You approve every page before it goes live. The monthly report lists every page we changed or published, with links, and your Search Console numbers for the searches we agreed. The free checker on this site is the same one we run on client work, so you can check your own site whenever you like.
Want to know where your business stands?
We research your site and the searches your customers make, then walk you through what we found on a free 30-minute call with the founders.