Singapore SME website SEO benchmark.
We ran 74 real Singapore business websites through our own free checker and 71 returned a result. This is what your visible competitors actually score. Use it, cite it, argue with it.
Where each sector sits.
| Industry | Sites | Mean | Median | No Q&A content |
|---|---|---|---|---|
| Aircon & home services | 7 | 97 | 99 | 0 of 7 |
| Movers | 5 | 97 | 99 | 0 of 5 |
| Accounting & corporate services | 6 | 92 | 92 | 3 of 6 |
| Tuition centres | 6 | 91 | 93 | 1 of 6 |
| Aesthetic clinics | 5 | 91 | 90 | 3 of 5 |
| Renovation & interior design | 7 | 89 | 91 | 1 of 7 |
| Law firms | 4 | 89 | 87 | 3 of 4 |
| Physiotherapy | 8 | 85 | 93 | 3 of 8 |
| Dental clinics | 10 | 82 | 88 | 5 of 10 |
| Car workshops | 5 | 81 | 78 | 5 of 5 |
| Maid agencies | 8 | 79 | 90 | 3 of 8 |
What is actually missing.
Percentage of scanned sites that did not fully pass each check. Sorted worst first.
| Check | Not passing | Hard fail |
|---|---|---|
| llms.txt (emerging) | 63% | 0% |
| Answers real questions (Q&A) | 38% | 38% |
| Share image (og:image) | 34% | 0% |
| Single clear H1 | 27% | 14% |
| Title tag | 20% | 0% |
| Meta description | 20% | 3% |
| Business schema | 17% | 8% |
| robots.txt lets crawlers in | 15% | 15% |
| XML sitemap | 10% | 10% |
| Structured data (JSON-LD) | 8% | 8% |
| Open Graph tags | 7% | 6% |
| Name, address, phone | 7% | 7% |
| Canonical URL | 3% | 0% |
| Content depth | 3% | 1% |
| Served over HTTPS | 0% | 0% |
Ignore the llms.txt row. No major AI search system has been shown to read third-party llms.txt files, which is why our checker gives it the lowest weight of any check. We wrote up the evidence.
How this was measured.
On 19 July and 30 August 2026 we ran 74 Singapore business websites through our free technical SEO checker, which scores 15 on-page signals across findability, AI and GEO readiness, and local signals. 71 returned a result; the rest failed to load or blocked the request. The July wave covered six verticals and the August wave added five more, through the same pipeline.
Two verticals were dropped rather than padded. Restaurants and cafes barely hold page one for their own buyer queries, which goes to guides, listicles and Instagram, and property agents return the regulator and the four national chains. Neither produces a sample of SME websites, so neither is reported here.
The limitation worth holding onto: sites were collected from the first page of Google for ordinary buyer queries, the kind a real customer types. Every site here is therefore already visible enough to rank. This is a sample of what your visible competitors look like, not of the average Singapore SME. The true average is certainly worse.
The data is free to cite. If you use it, a link back to this page is appreciated and lets people check the method.
Frequently asked questions.
01What is a good technical SEO score for a Singapore business website?
In this sample of 71 Singapore businesses already ranking on page one for buyer queries, the median was 92 out of 100 and 59% scored 90 or above. Treat 90+ as parity with visible competitors rather than as an achievement. Below 70, which was 10% of the sample, you are losing points your competitors are not.
02What do Singapore SME websites most commonly get wrong?
63% of the sample did not pass "llms.txt (emerging)", making it the most common gap. The classic technical items, HTTPS and canonical tags, were effectively universal and no longer differentiate anyone.
03How was this benchmark measured?
74 Singapore SME websites were run through rankr's free technical SEO checker on 19 July and 30 August 2026, and 71 returned a result. The checker scores 15 on-page signals across findability, AI readiness and local signals. Sites were collected from page-one Google results for ordinary buyer queries, which biases the sample toward already-visible businesses.
04Can I check my own site against this benchmark?
Yes. The same checker used for this study is free and needs no sign-up. Run your own URL and compare your score against the median and the per-industry figures on this page.
See where you land.
Run the same checker we used for this study. Same 15 checks, same scoring, no sign-up. Then read your score against the median of 92 above.