01
No page answers what treatment costs
Braces, implants and whitening are price-led decisions and the search happens before the phone call. A clinic with no page on cost is absent at the exact moment someone is choosing.
For dental clinics
SEO for dental clinics in Singapore
Patients look up what a treatment costs before they call anyone. We ran 22 Singapore clinic websites through our checker and most have no page answering that, so when someone asks Google or ChatGPT what braces cost here, there is nothing of theirs to quote.
- Client work
- We run this on Lullaflex, a Singapore mattress brand.
- Same tool
- The free checker here is the one we run on client work. Run it yourself.
- Singapore only
- We work one market, so the searches we target are the ones your customers type here.
How we work
The work, in the order we do it.
Not a menu. This is the sequence, and each step is only worth doing once the one above it is done.
01
Fix what stops the site being read
Titles, descriptions, canonical links, sitemap and crawler access. Unglamorous, and nothing else works until it is done. This is where we start on every site because it is where the free wins are.
02
Merge the pages competing with each other
Most sites have two or three pages chasing the same search, so they split the signal and none of them win. We find those and consolidate them into one page that can.
03
Build a page per search, not more blog posts
A page for each thing customers actually type, answering that one question properly. On our own client work this is what moved the numbers, not volume of articles.
04
Make the business machine-readable
Business type, location, services and opening hours marked up so Google can place you in local results and AI assistants have something concrete to quote.
05
Wire the pages to support each other
Internal links so a new page inherits some of the standing of the pages you already have, instead of starting from nothing.
06
Tell search engines the moment something changes
New and updated pages are submitted automatically rather than waiting to be discovered, so a fix counts in days instead of weeks.
07
Report against a checker you can run yourself
The same audit you were sent, re-run every month. Progress is a number you can verify, not a claim from an agency.
What we keep finding
Three things on almost every site in this industry.
02
The site never tells Google it is a dental clinic
Google places clinics in local results partly from machine-readable business details on the page. Without them it is inferring from your text, and it infers your competitors instead.
03
The homepage title is just the clinic name
That title is the line a patient reads in the search results. A name on its own says nothing about what you treat or which part of Singapore you are in.
One thing to be clear about
Search rankings move on Google's timetable, not ours. This is months of work before the numbers move, so if you need patients booked this week, spend that budget on ads instead and come back to us after.
Frequently asked questions
- How long before a dental clinic sees results from SEO?
- Months rather than weeks. Google has to re-crawl the site and then decide it trusts the new pages, and neither is something an agency controls.
- Why does ChatGPT matter for a dental clinic?
- A growing share of people ask an assistant for a recommendation before they search. Those assistants quote pages that answer a question plainly, so a clinic with no page on treatment costs has nothing to be quoted from.
- Do we need to publish our prices?
- It helps more than anything else, because cost is what patients search. A range, or what a consultation includes, is usually enough.
- Can you guarantee we rank first for braces in Singapore?
- No. Rankings are decided by Google, and any agency guaranteeing a position is describing something they do not control.
- How do we know the work is actually happening?
- The free checker on this site is the same one we run on client work. You can run it on your own site whenever you like, and the monthly report is that same audit re-run, so progress is a number you can verify yourself.
Want the same check on your site?
It takes about two minutes and you get the full result, not a teaser.
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