Case study · Lullaflex
No website in May. Named by ChatGPT in July.
Lullaflex is a Singapore mattress brand and our first client. We built its site from domain rating 0 in May 2026, then wrote the pages buyers and AI answers look for.
- from the first page to a ChatGPT recommendation
- 2 months
- in Google's AI Overview for a free bedroom planner
- 1st
- clicks from Google a month, June to September
- 1 → 64
- AI answers citing the site, per Ahrefs on 3 Oct 2026
- 34
What did ChatGPT recommend?
Asked for the best cooling mattress for hot weather on 26 July 2026, ChatGPT listed Lullaflex Hybrid Latex first under “Best for Singapore”, eight weeks after we started building the site.
ChatGPT, 26 Jul 2026. The red box is drawn on the original capture. Full screenshot
What did Google's AI Overview say?
In an incognito search on 12 August 2026 for a free bedroom layout planner for an HDB or condo in Singapore, the AI Overview named the Lullaflex Bedroom Planner first, ahead of Planner 5D and IKEA Space Planner.
Google, incognito, 12 Aug 2026. Full capture
How fast did Google traffic grow?
Clicks from Google went from 1 in June to 64 in September 2026. The site launched in late May, so part of this rise is a new site being found.
| Month (2026) | Impressions | Clicks |
|---|---|---|
| June | 1,091 | 1 |
| July | 3,992 | 7 |
| August | 8,680 | 29 |
| September | 9,958 | 64 |
Search Console, the three months to 27 Sep 2026: 20.8K impressions and 87 clicks.
Which pages did the work?
Pages that state the facts buyers ask about, such as how much clearance a wardrobe door needs, and a free tool people link to.
A free bedroom planner
Launched 4 Jul 2026. The page Google's AI Overview named first on 12 Aug.
Bed size guides
The single bed guide took 2,559 impressions in September, more than any other page.
Product pages that answer the question
The Lullaflex Hybrid, the mattress ChatGPT listed under “Best for Singapore”.
What did not hold up?
A Google AI Overview citation for “can a super single fit an HDB common room with a wardrobe” was captured in a browser that had visited the site many times. In a clean, logged-out session, the AI Overview cited Lullaflex 0 times in 8 bed-size searches, so we withdrew that claim.
What we do not claim. Several changes overlapped, so we do not say which one caused which result. AI answers change; these are captures from the dates shown.
The full story: How our first client got cited by ChatGPT in two months and where technical setup fell short.