Check What ChatGPT Says About Your Business, and Fix It

To see what ChatGPT tells customers about your business, ask it about your business by name while logged out, check every detail in the answer, and open the sources it cites. When a detail is wrong, correct it on the page or listing that carries it and ask again once that page has been recrawled, because nobody can edit ChatGPT's answer directly. rankr runs this check for its clients and fixes the pages and listings behind any wrong detail.

In a survey of 2,338 US adults, run in July 2026 and published on Semrush's blog on 7 September 2026, 47.54% said they at least occasionally consult an AI chatbot for information about a company or seller before buying. Among respondents who already use AI to research companies, 87.41% said they would at least occasionally consult an AI before hiring a local business. Both figures describe US adults, and the survey has no Singapore breakdown.

Check 1: what does ChatGPT say when someone asks about your business by name?

Ask ChatGPT, Perplexity and Gemini the questions a customer would ask before calling you. Use your exact business name and add your area. ChatGPT may estimate your location from your IP address, and OpenAI's help page on ChatGPT search suggests putting a city, neighbourhood or postal code in the question when local results come back for the wrong place.

Start with these four questions:

• Is [business name] in [area] worth hiring? Why or why not?
• What does [business name] do, where is it, and how much does it charge?
• What are [business name]'s opening hours and phone number?
• What do customers complain about with [business name]?

Ask while logged out. All three tools work without an account: OpenAI says people who are not signed in can use ChatGPT's web search, Google says some features of the Gemini web app work without signing in, and Perplexity says it can be used without signing in. If you stay signed in to ChatGPT with memory switched on, your saved memories can shape the searches it runs for you, so open a Temporary chat and choose Unpersonalized before the first message. That setting does not use memory or custom instructions.

Your own browsing history can change what you see. On our first client's site, a Google AI Overview citation we saw in a browser that had been opening the site all through the build did not appear in any of eight logged-out searches. The full test is in how our first client got cited by ChatGPT.

Run each question twice. OpenAI says the same question may get different answers on different tries, so one answer is a single sample. Save each answer with the date, the tool and the exact question, so you can compare later.

Check 2: is every detail correct, and where did it come from?

First confirm the answer is about your business at your address, and has not mixed in details from a company with a similar name. Then go through it one detail at a time and mark each one correct, wrong, missing or out of date.

Then open every source the answer cites. In ChatGPT, answers that use web search can include citations, and the Sources button, when it appears, lists the cited pages. Perplexity puts numbered citations in every answer. Gemini shows a Sources button when it used links, and when the button is missing, Google says Gemini gave no links for that answer.

For each wrong detail, write down the exact page that carries it: your own website, your Google Business Profile, a directory listing, a review, a news article or a social media post. OpenAI's help page says search results and citations "can be incomplete, outdated, or incorrect" and tells users to check when a cited source was published or updated. Do the same for every page on your list.

If an answer shows no sources, there is no page to open. Ask again with search switched on, which in ChatGPT means choosing Search from the tools menu or typing / and picking Search, so the answer can come with citations you can open. You can also search Google for your business name together with the wrong detail in quotation marks, such as an old phone number, to find pages that still carry it.

Keep the questions fixed and record the same details each month if you want to measure AI search visibility over time.

What should you do when ChatGPT has the wrong information about your business?

Nobody can edit ChatGPT's answer directly, and that includes you and any agency you hire. OpenAI's help page says placement in ChatGPT search "is not guaranteed", and the steps it gives website owners are about letting its search crawler in. Its report form is for policy violations and illegal content, such as fraud, harassment and privacy problems, so it is no help with an old price or the wrong opening hours.

Work through the pages you noted in Check 2 and correct the detail at each one.

1. Your website. Correct the page that carries the wrong detail. If it is a page you no longer need, such as an old promotion, take it down or redirect it to the current page, and see how to remove an old page from Google so it stops turning up in search results. If the detail is missing from your site altogether, add it to the page for that service. Our guide to which questions your website should answer starts with price, area and timing.
2. Your Google Business Profile. Edit your hours, phone number, address and business description from the profile, and set special hours for public holidays such as Chinese New Year. Google reviews each edit before it goes live. Google also updates profiles itself using user reports and other sources. Anything it changed shows in blue in the profile editor, and when a suggested edit needs your review you get 4 days to accept or reject it, after which Google may publish it if other public information, such as your website, supports it.
3. Directories and other websites. Update every listing you control. For a site you do not control, ask its owner to correct the detail.
4. Reviews. You cannot edit a customer's review. When we tested whether ChatGPT uses Google reviews, none of the 803 links its search answers gave was a Google review, though the ChatGPT app showed star ratings on its cards when we asked it on 26 October 2026. If an answer repeats a review you believe is fake, see how to remove a fake Google review.

Use the same name, address, phone number, hours and prices on your website, your Business Profile and every listing you control, so the sources an answer can draw on agree with each other.

Then make sure crawlers can read the corrected page, which is Check 3 below, and ask the same questions again later. Google says crawling can take anywhere from a few days to a few weeks, and if you are an owner or full user of your site's Search Console property, you can ask Google to recrawl a page with the URL Inspection tool. OpenAI's crawler page gives no recrawl time for page changes. Give it a few weeks, then run the same questions in the same tools, logged out, and compare the answers with the ones you saved.

Check 3: can ChatGPT and Google read your website?

A corrected page only helps if crawlers can read it. Check these three things.

The first is robots.txt, the file at yourdomain.com/robots.txt that tells crawlers which pages they may visit. OpenAI says sites that opt out of its search crawler, OAI-SearchBot, will not be shown in ChatGPT search answers, though they can still appear as navigational links. Open the file and look for a Disallow: / line under User-agent: OAI-SearchBot or under User-agent: *. Either can keep ChatGPT search out, and the second can keep Google out too. A block on GPTBot alone only tells OpenAI not to use your content for training. You can also check your robots.txt is not blocking ChatGPT with our free checker. If you unblock OAI-SearchBot, OpenAI says its systems take about 24 hours to adjust.

The second is your hosting. OpenAI's help page also asks site owners to confirm that their web host or content delivery network, the service some sites put in front of their pages for speed and security, allows traffic from the IP addresses OpenAI publishes for its search crawler. If someone else manages your hosting, ask them to check.

The third is content that only appears after JavaScript runs. In a study published on 17 December 2024, Vercel and MERJ found that none of the major AI crawlers they measured ran JavaScript, including OpenAI's crawlers and PerplexityBot, while Gemini uses Google's crawling setup and does. A price list, menu or set of reviews that loads in after the page opens can be invisible to OpenAI's crawlers even when it shows up in a customer's browser, so put the details that matter in the page's HTML.

Check 4: does ChatGPT recommend you when a customer does not know your name?

A customer who has not heard of you asks a different question. Ask it the way they would, such as "What's a good [your service] in [your area], Singapore?", or a specific question your customers ask before they buy, and note whether you are named and who is named instead. Use the same logged-out or unpersonalised setup as Check 1.

If you are missing, read what the named businesses say on their pages that yours does not. When ChatGPT named our first client, Lullaflex, for a question about the best cooling mattress for hot weather, the page it picked stated specific facts: seven-zone latex, a cool-touch cover and no thick memory foam. Our guide to getting your business to show up on ChatGPT covers the steps. For Google's version of the same question, see how to show up in Google AI Overviews.

Check 5: are you ranking on Google at all?

Search the terms a customer would use, with your area in them, such as "aircon servicing Tampines" or "corporate secretary Singapore price", in a private browser window and note where you appear. Google's Search Console help says results depend on the time, place, device and recent history of the person searching, so treat this as a rough read.

For Google's own figures, set up Google Search Console for your site. Its Performance report shows the last three months by default, with the searches your site appeared for and the clicks, impressions and average position for each. That list is where you find the searches your page already shows up for.

• On page one: protect the page and build on it.
• On pages three to ten: Google shows the page for that search but ranks others above it. Compare your page with the ones above it, and look at which other websites mention or link to each of them.
• Nowhere: check that Google can read the page, which is Check 3, and that you have a page written for that search.

What do the results mean?

• Named, with wrong details: find the page that carries each wrong detail, correct it there, and ask again after the page is recrawled.
• Not readable: fix crawler access first. While OAI-SearchBot is blocked, OpenAI says your site will not be shown in ChatGPT search answers, so corrections on it cannot appear there.
• Readable, but low on Google: compare your page with the pages ranked above it, including which other websites mention or link to them.
• Readable and ranking, but never named by AI: make sure your pages state the concrete facts an assistant could quote, such as prices, areas served and opening hours.

Frequently asked questions

How do I check what ChatGPT says about my business?

Ask ChatGPT about your business by name while logged out, with your area in the question, for example "Is [business name] in [area] worth hiring?" Check each detail in the answer, including services, prices, opening hours, phone number and address, and open every source it cites. Run the same questions in Perplexity and Gemini, and ask each one twice, because the same question can get different answers.

How do I check if ChatGPT recommends my business?

Ask the question a new customer would ask, such as "What's a good [service] in [area], Singapore?", while logged out or in a Temporary chat set to Unpersonalized, since with memory switched on ChatGPT may use your saved memories when it rewrites a search. Note who is named instead of you, and repeat the same questions every month.

Can I change what ChatGPT says about my business?

Nobody can edit ChatGPT's answer directly, and OpenAI's report form only covers policy violations and illegal content. Correct the detail on the sources the answer drew on, such as a page on your website, your Google Business Profile, a directory listing or a review, keep the same details everywhere you control, make sure your robots.txt lets OAI-SearchBot in, and ask the same questions again after the page is recrawled.

Why does ChatGPT show the wrong opening hours or prices for my business?

Open the sources the answer cites and look for the old detail on each one. Places to look are an outdated page on your own website, an old directory listing, the holiday hours on your Google Business Profile, and reviews that quote a past price. Google can also change Business Profile details itself based on user reports, and those changes show in blue in your profile editor. If the answer cites nothing, ask again with search turned on, so the answer can come with citations you can open.

How long does it take for ChatGPT to show the corrected details?

There is no fixed time, and nobody can promise a change. Google says crawling a changed page can take anywhere from a few days to a few weeks, OpenAI says a robots.txt change takes about 24 hours to reach ChatGPT search, and OpenAI's crawler page gives no recrawl time for other changes. Check again a few weeks after the fix, then monthly, running the same questions in the same tools, logged out, and comparing the answers with the ones you saved.