SEO Pricing in Singapore (2026): What Retainers Buy

SEO for a typical Singapore SME costs between S$1,500 and S$3,500 a month, according to most of the pricing guides Google ranks highest for "seo pricing singapore". Roots Digital (last updated 6 August 2026) puts most SMEs at SGD 1,500 to SGD 3,000 a month. Stridec (updated 14 September 2026) calls $1,500 to $3,000 the SME "sweet spot for traditional SEO". w360 (dated 26 March 2026) puts growing SMEs at $1,500 to $3,500. S$2,000 sits inside all three ranges and below the middle of each, which is S$2,250 for Roots and Stridec and S$2,500 for w360, so by these three guides around S$2,000 a month is on the low side of typical for an SME. Equinet Academy (updated 24 August 2026), the highest-ranked guide, gives two figures: $1,000 to $2,000 "on average", with S$2,000 at the top, and $1,500 to $3,000 for a standard package, with S$2,000 inside. We read each guide on 26 September 2026.

Published packages start lower, and some are pitched against that S$2,000 figure. Webby's FAQ explains how its SEO differs from "agencies that charge SGD 2,000+/month". The cheapest tier we found is MediaOne's, at $380 a month. Below we list seven agencies' published packages with what each one includes and how long each one ties you in. After that come the questions to ask before you sign, and what the end of the Productivity Solutions Grant changes.

We are a Singapore SEO agency too, so read this as coming from an interested party. We left ourselves out of every table. We send our clients a monthly report of what we changed. The questions further down are the ones we would want any agency to answer.

What the top-ranking guides say

These are the six guides in Google's top 10 for "seo pricing singapore" in Singapore when the SEO tool Ahrefs last recorded the results, on 13 September 2026. They are listed in the order they ranked. We read each one again on 26 September 2026 and copied the figures as printed.

Roots Digital prints SGD, Equinet labels its package table SGD, and OOm writes S$. Stridec, w360 and Heroes of Digital print a plain "$". Stridec prices its own monthly plans in Singapore dollars on the same page and one programme in US dollars, and w360 labels another table on its page SGD. Heroes of Digital names no currency on its page.

Five of the six guides give an SME, average or standard range, and S$2,000 sits inside all five. For Equinet it is the top of its "on average" range, and inside its standard package range of $1,500 to $3,000. Counting Equinet's average, the only band all five ranges share is S$1,500 to S$2,000. Every guide also prices a cheaper basic tier, somewhere between $300 and $1,500 a month depending on the guide. OOm gives no SME range, and its page is the oldest here. It says a basic agency package "typically" costs S$400 to S$700 and an advanced package "usually starts at $700 per month or higher".

The guides also say what the SME range buys. Roots Digital's tier table lists "Technical SEO, ongoing content, basic link building, reporting" for its SGD 800 to 3,000 SME and growth tier, against "On-page fixes, a few keywords, light content" for its SGD 300 to 800 entry tier. w360's package table gives its growing-SME tier "Moderate" content creation and link building and "Advanced" technical SEO, where its basic tier has "Limited" content and "Minimal" link building. Heroes of Digital says its Growth tier "may include" SEO strategy, technical SEO improvements, content planning, local SEO support and authority building.

Keep in mind who wrote these numbers. Five of the six guides come from agencies that sell SEO. Equinet Academy sells SEO courses, and its guide also promotes Aemorph, an SEO agency its author calls "my agency". None of them cites a survey of what Singapore businesses pay. The one pricing survey Roots Digital and Stridec link to is an Ahrefs poll of 439 SEO providers around the world, in a post Ahrefs last updated on 15 August 2024, and it measures what sellers charge. So these ranges tell you what agencies say they charge, which is the question this page answers. They tell you nothing about what a given fee achieves.

What published packages include

The seven agencies below all print package prices on their own websites. Agencies that quote only on request could not be compared this way, so the list shows published offers only. Six of the seven start under S$2,000 a month. All but Tomo Digital price their tiers by a set number of articles a month, sometimes "up to" that number, sometimes with a bundle of backlinks, which are links to your site from other websites. Between S$1,500 and S$2,800 a month, the tiers that state a number list 2 to 6 articles. Four of the seven set a minimum term of 3 to 12 months, including SingRank and Webby, whose entry tiers cost S$500.

Each price was read from the agency's own page on 26 September 2026.

A few lines on these pages change what the table says.

MediaOne's package page prints "$380", while its main SEO page says the subscription starts "from just $350/month". A MediaOne article dated 16 March 2026 lists the same three tiers as S$380, S$680 and S$880. "High DA" usually refers to Domain Authority, a 1 to 100 score from the SEO tool Moz, which Moz says is heavily influenced by the links pointing at a site.

Webby's Starter card lists 4 articles, and the comparison table on the same page says "up to 4". Webby also has an SEO services page that gives S$500 to S$1,200 a month, "month-to-month with a 30-day notice". If you talk to Webby, ask which page your contract follows.

SingRank's page says both plans include writing. The same page also says "Content production, ad spend and third-party costs are separate", so ask SingRank whether the articles cost anything extra.

Upscaled's checklist for its Lite tier includes "You can write or approve two blog posts a month", so ask who writes them. The same page says Lite "does not buy external link building".

Tomo prints its prices in dollars without naming a currency, and its page does not say what the "++" after each price adds.

What you owe before you can leave

A minimum term turns a monthly fee into a bigger commitment. This is the least each entry tier costs before you can stop paying.

The last column assumes you can give notice inside the minimum term. Webby's package page and Best SEO say you can leave with 30 days' notice after it, which adds a month: SGD 3,500 at Webby and S$19,600 at Best SEO. MediaOne's package page asks you to "allow up to 15 days" for a cancellation to take effect and says "Any payments made is non-refundable", so ask when your next charge falls.

Of the seven, only Best SEO's rate card mentions GST. It says its figures are "inclusive of GST where applicable". Ask the others before you put two quotes side by side.

The link bundles need the most care. Google's spam policies, last updated 28 August 2026, define link spam as "creating links to or from a site primarily for the purpose of manipulating search rankings", and give "buying or selling links for ranking purposes" as an example. We have not seen the links in any package in the table, and a monthly count does not show where a link comes from or whether anyone paid for it. Ask for the list of sites.

Article counts have the same gap. A count does not tell you which search each article is meant to win, and we did not read any of these agencies' articles.

If a monthly fee is out of reach for now, Google Search Console, Google's free report of the searches your site shows up for, costs nothing to set up. Our free checker shows which technical basics a page already has, and our comparison of SEO tools for Singapore small businesses lists the do-it-yourself tools and what they cost.

What to ask before you sign

These questions work at any price. Each one asks for proof you can check yourself.

1. Which pages changed this month, as a list of links. A line saying "on-page optimisation" or "4 articles published" gives you nothing to open. A list of URLs lets you open each page and look.
2. Which searches each page is meant to win, where you ranked for each at the start, and where you rank now. Both numbers should come from Google Search Console. Where a page already ranks, ask whether the plan improves it before writing a new one. Our keyword research page explains how we assign each search to one page.
3. A login to your own Search Console. Set it up in your company's name and add the agency as a user. Google's help page says "You can grant permissions to other users only if you are a property owner", so if the agency is the only owner, you see your own numbers only when it lets you.
4. The list of sites behind any link count, and whether any link was paid for.
5. The minimum term, the notice period, whether GST is included, and what happens when a promotional price ends. SingRank's page, for one, prices its 20-article tier at S$600 until 31 December 2026 and "normally S$1,000".

If price is only one of the things you are comparing, our guide to choosing an AI SEO agency in Singapore covers the warning signs that do not show up on a rate card.

Can a grant cut the price?

Two of the agencies above advertise the Productivity Solutions Grant (PSG). Best SEO's package page says "PSG Grant eligible", and its FAQ says the grant "can bring the Catalyst tier down to roughly $1,400 per month in real outlay". Catalyst is its S$2,800 tier. MediaOne's SEO page calls MediaOne a "PSG Approved Vendor" and says "you may qualify for up to 50% subsidy".

When we read Enterprise Singapore's PSG page on 26 September 2026, it said: "EDG, MRA and PSG will cease on 29 September 2026. From 30 September onwards, apply for business grant support under the EDGE Grant." EDG is the Enterprise Development Grant and MRA is Market Readiness Assistance. The same page said ongoing submissions and projects "will continue to be processed".

The EDGE Grant page, read the same day, offers "up to 70% for SMEs" and up to S$100,000 in grant support a year across all activities, and says support levels differ by activity. It covers 8 business areas and "over 100 activities". Its FAQ says a company can use up to S$30,000 of that S$100,000 "on single-function digital solutions, integrated enterprise systems and selected automation activities", and that the list of activities will be "on the EDGE website or BizSG from 30 September 2026 onwards".

SEO and digital marketing did not appear on the EDGE page when we read it, so we cannot tell you whether an SEO retainer qualifies. An agency quoting an after-grant price should be able to name the EDGE activity it expects you to claim under. Enterprise Singapore points businesses to the BizSG grant recommender to check.

Frequently asked questions

How much does SEO cost in Singapore?

A typical SME retainer costs between S$1,500 and S$3,500 a month according to most of the pricing guides Google ranks highest, and S$2,000 sits below the middle of that range. Roots Digital (last updated 6 August 2026) puts most SMEs at SGD 1,500 to SGD 3,000, and Stridec (updated 14 September 2026) gives the same range for traditional SEO. w360 puts growing SMEs at $1,500 to $3,500, and Heroes of Digital calls $1,500 to $3,500 "often the realistic range for SMEs". Packages with a fixed monthly list of deliverables start lower. MediaOne lists a $380 tier with no blog posts, and Klea Creatives lists S$450 for 2 posts a month. We read all of these pages on 26 September 2026.

What does a cheap SEO package include?

Usually a set number of articles a month, keyword tracking, fixes to pages already on your site and sometimes a bundle of backlinks, which are links to your site from other websites. Under S$1,000 a month, the packages we read on 26 September 2026 run from no articles (MediaOne's $380 Basic tier says "No Blogs") to 20 (SingRank's Dominator tier at S$600 until 31 December 2026, which its page says is "normally S$1,000"). SingRank's page also says "Content production, ad spend and third-party costs are separate", so ask whether those articles cost extra. Webby lists 50 backlinks a month at every tier. Ask for the list of sites behind any link count.

Is a cheap SEO package worth it?

The price alone cannot tell you. Roots Digital's guide says "Below roughly SGD 800 per month, the work is often templated", and its tier table lists "On-page fixes, a few keywords, light content" for its SGD 300 to 800 entry tier. Roots sells SEO, and we have no outcome data for any tier we checked. Judge a cheap package the way you would judge an expensive one: by the pages it changes, the searches it targets and where its links come from.

How long are SEO contracts in Singapore?

Among the seven agencies we checked on 26 September 2026, minimum terms run from none (Klea Creatives, MediaOne's subscription and Upscaled) to 3 months (SingRank), 6 months (Best SEO, and Webby's package page) and 12 months (Tomo Digital, which says its packages "typically require a 12-month commitment"). Webby's package page and Best SEO let you leave with 30 days' notice after the minimum term.

Can I still use a grant to pay for SEO in Singapore?

Not through PSG for new applications from 30 September 2026. When we read Enterprise Singapore's pages on 26 September 2026, they said PSG, EDG and MRA "will cease on 29 September 2026", that applications from 30 September go to the EDGE Grant, and that ongoing submissions and projects will continue to be processed. The EDGE page did not name SEO or digital marketing. Its FAQ caps each company at S$100,000 a year, with up to S$30,000 of that for single-function digital solutions, integrated enterprise systems and selected automation activities. Ask any agency quoting an after-grant price which EDGE activity it expects you to claim under.

What should an SEO agency show me every month?

It should show you a list of the pages it changed, as links you can open, and the searches each page targets, with where you ranked at the start and where you rank now. You should also have a login to your own Google Search Console, set up in your company's name, so you can check those numbers yourself.